MrSpencer 2007
Pop culture is an incredibly interesting thing- here today, gone tomorrow, back again next week! People spend a small fortune each year buying into the commercialism of the latest fads, only to see them quickly become ‘so passé!’ If you’re not quick to bounce with the bend- you’ll be the geek in green when everyone else is back to ‘black is the new black’ and left feeling like a leprechaun without its rainbow!
Think of an item, concept or stigma. Be it clothing, accessories, shoes, spirituality, technology, hair styles, games, lingo (anyone said ‘radical’ lately?), toys, décor, jewelry, music, movies, social norms, and even diets- chances are it was the next best thing since sliced bread years ago already- yes, as in “been there, done that, got the retro t-shirt and gained 10 kilo’s!”. You’d be surprised at the everyday fads we- briefly- objectify before moving onto the next- even if you think you don’t and swear you wont- you do! The trends of the 21st century has seen many revivals of past popular culture, from the 70’s and 80’s in particular, aside from some real obvious advancements- technology achievements in the last 10 years have only incredibly developed further- it really is ‘The same shit; different day!’
Let’s start with those Aviator Sunglasses you’re wearing.
Aviator sunglasses were a style developed by Ray-Ban in 1937, their name came from its oblique teardrop shape, which matched those of the flying goggles Ray-Ban was selling to the Army and Navy. Pilots found the goggles gave them an unsightly tan and the oversized sunglasses were developed to hide the white eye areas, while allowing a limited amount of sunlight through and thus tanning the skin to match the rest of the face naturally. Aviator shades picked up in fashion circles again in the 1960’s, while never wavering in popularity amongst American Law Enforcement (No, really!) Enter Tom Cruise in Top Gun in 1986 and Aviators sunglasses surged back into popularity! Their latest revival in the early 2000’s, saw them come back with an updated and streamlined look that has yet to leave the shelves and have become iconic with the likes of The Couch Jumper himself and Jonny Knoxville.
Adidas Shoes. Founded in Germany in 1949 by Adolf (Adi) Dassler, the famed shoes have been in production since the 1920’s. They’ve been elevated throughout time by the likes of The Beastie Boys, Noel Gallager of Oasis -who boast a collection of 2500 pairs-, Run DMC, who’s 1986 album, Raising Hell, featured a track called ‘My Adidas”- and the Nu Metal band, Korn released a song A.D.I.D.A.S in 1998 which stands for ‘All Day I Dream About Sex’- giving the brand a sexual stigma that’s been hard to remove but embraced by the brand-earning the Korn band a sponsorship! A few free pairs of shoes are nothing compared with the bigger picture- Adidas pulled in a whopping 18 billion Euros in 2006! Go home and give your baby’s a shine!
Music makes the world go ‘round and largely determines the revival and newfound fascination of a certain decades at certain, random times! Disco and Techno are old vices at The Comeback game. A trio of students called The Belleville Three is credited with developing the Techno Sound in the early 1980’s. Influenced by Chicago house, Electro, New Wave, and Funk; yet only officially termed with the release of Neil Rushton’s compilation, Techno! The New Dance Sound Of Detroit for Virgin Records in 1988, Techno expanded from its humble roots to emerge globally in the 90’s. William orbit and the ever embracive Madonna took techno to the commercial market in 1998 when they teamed up for her album, “Ray of Light” which went four times Platinum and sold over 15 Million copies. The likes of Orbital, Underworld and Moby are some of the bad (and in Moby’s case- strange) boys of Techno today.
The Rubik’s Cube- well, we had to get silly somewhere! Erno Rubik invented his “Magic Cube” in 1974 and between 1980 and 1982, after international patents and several “I did it first” law suits, over one hundred million Rubik’s Cubes were sold. Such was the frenzy by the small toy; separate sheets of coloured stickers were sold so that frustrated or impatient Cube owners could restore their puzzle to its original appearance! Talk about being defeated by the object! Speedcubing became a new trend and 2006 saw 33 official competitions take place. As recently as 5 May 2007, Thibaut Jacquinot of France set the current world record of 9.86 seconds at the Spanish Open. Some people call it amazing- I call it a system, and one that makes me think, Bru, you need to change your system- have you see the sun shine? The Rubik’s Cube has been the object of much affection however, and has featured on shows like Saturday Night Live, My Name is Earl and several episodes of The Simpsons.
One of the most forward thinking animated series of all time; The Simpsons is the epitome of popular culture in itself. First hitting the airwaves in 1987, the dysfunctional yellow family was an ‘alterative to mainstream trash’ and jumped right in, giving the public brazen opinions about ‘hush hush’ topics; politics, religion and ‘Homer’phobia. Still a hit today, with no sacred cows, The Simpsons have parodied the likes of Oprah Winfrey, Paris Hilton and George W. Bushwhacked himself, who even rose to the bait saying “We’re going to strengthen the American family to make them more like the Walton’s and less like the Simpsons.” Aaah, Bart’s a team player Georgie- he’s into torture and mass destruction too!
Fashion is an incredibly interesting branch of popular culture, from waistcoats, leg warmers and bell bottoms- loved the late 90’s comeback and I’d so do it again! –to poofy sleeves, bomber jackets and fedora’s- please, not all at once! Fashion incredibly revolves and evolves- and the slight ‘updates’ to the look ensure you have to fork out for the newer version! – Intelligent swine’s! Moonbags- I kid you not- are making a huge comeback! Top designers such as Gucci, Prada, and Louis Vuitton have recently resurrected the American “Fanny Pack” as The Pouch bag on the runways! You laugh now… but when you’re sporting your patent leather or hound’s-tooth tweed fanny pack- I promise to only love you more!
There are a million and one more to mention- some so ridiculous, I hope they stay a mere cringe-worthy memory! But to get you reminiscing- and anticipating the revival of a few good ones: The Super Mario Brothers (They’ve tried to advance it with technology but many agree its original form is just how it should stay!), Hula Hoops, The Drive- In, Platform Shoes (Hey, Im short!), The care Bears, Pet Rocks (Apparently big in the USA for 6 months in the 70’s- Sounds cool to me, I cant keep a kitchen plant alive!), Warehouse Raves, The Childs Play and IT movies, The Twist (Yea, lets twist again!) Choose your own adventure and Where’s Wally books, World ending paranoia in 1999, French Braids, and Flash Mobs…
Another interesting ponder is, which fads from today will leave us and become a distant memory? And which will repeat time and again? Sushi, Jagerbombs, tattoo’s, i-Pods, plastic surgery, minimal music, blogging and dogs in handbags… We might not be aware of it but they’ve been imposed on our lifestyles as were all the fads before… Wait, now that I think about it, on the flipside of this Pop euphoria, has our culture effectively been popped by Pop Culture?