BPM Interview with Dino Moran

Dino has become a legendary fixture on the local circuit, and far from being quiet of late, he’s been playing the game on a much larger spectrum; producing and showcasing his music project Afroteq, a culmination of his 19 years in the industry and a celebration of all things awesome about being African. ‘Afroteq is such an exciting project; our show is a collage of traditional and famous African songs, and original new tracks sung to an up-beat house and techno set, and combined with dancing, drummers and mind blowing visuals.’
Already receiving incredible support, Dino recently returned from performing alongside Alicia Keys at her annual Black Ball charity event. ‘It was absolutely awesome and a massive compliment to be invited by Alicia keys to perform. Alicia has shared the Black Ball stage with Bono, Annie Lennox, David Bowie, Gwen Stefani, John Mayer, Justin Timberlake and Usher; creating some of music histories most magical moments, and was definitely a career highlight for me.’
Dino’s taste in music has always been deep-spirited and eclectic, seeing him mould an original niche for himself, playing the more creative corporate gigs and being involved in SA’s vibrant fashion and art scene. ‘I love working on concepts and sound tracking to match events and brands, thus I get called to work with creative teams and organisers whenever they’re looking to synchronise all elements of their production into a story line with a definite message.’
Few local dj’s enjoy a career that stretches beyond the club circuit, and his thoughts on ageing in the local market have directed his musical tangent to uplift Africa as a whole. ‘It’s unfortunate the SA market receives so little international attention, so making it to the top of SA doesn’t mean being recognised all over the world like in UK, EU or US- we’re so far away from other existing territories- like an island at the bottom of the planet.’
Dino plays extensively overseas and continually works to help develop the scene in neighbouring African in countries like Mozambique, Namibia and Zimbabwe, which are emerging markets when it comes to electronic music culture. ‘I love to travel and perform in Africa as much as I do the western world. I’ve so far played in 24 countries on the continent and abroad and can safely say that Cape Town is my favourite city in the world.’ He says. So instead of moving overseas to build a bigger reputation Dino chooses to build the image of our country and the continent and hopes that when the world looks at Africa they think of him as one of the countries standout artists.
Dino plays extensively overseas and continually works to help develop the scene in the emerging markets of neighbouring Mozambique, Namibia and Zimbabwe. ‘Instead of moving overseas to build a bigger reputation, I’d rather help build the image of our country and the continent in the hope that when the world looks at Africa they think of me as one of the stand out artists from here.’
His music artfully combines Afro-fusion with modern dance and world music, a sound- and vision- he’s carefully crafted over the years. ‘My biggest change was about 10 years back when I started touring internationally and realised it’s stupid to take sand to the beach- if I wanted to get noticed I had to bring something of my own to the party so I came back and started developing a unique style of Afro-fusion techno.’
‘What we don’t realise is that the reason that an artist becomes world famous is because the support from their own country elevated them to that status and the only time I hear locals raving about one of our artists is because they have achieved an international break through and now that someone else given us a thumbs up we will buy into it too. Whenever I play in other parts of the world I only play African fusion music as I realised quite early in my career that the world is very into our vibe and find it fresh and exciting.’ He says, making an interesting point about the supporting of local music and artists.
With SA’s nationwide feeling of pride and unity at hosting the World Cup, Dino believes its finally time for local and multi cultural audiences to support SA. ‘Little by little we’re overcoming the MTV hype surrounding overseas artists and South Africans are starting to admit that local talent is world class. Hopefully some of the ludicrous cash spent on second rate international artists will start finding its way into the local market and enable us to do better shows with bigger production and thus become serious global competitors.’
His love for our continental-inspired rhythms sees Dino take on the role of music director for The Fez Club and take Afroteq on tour later this year as well as producing singles for radio play. Dino has into a new league, hanging out with the likes of Grace Jones, Seal and Heidi Klum; he’s catapulted himself and the spirit of African music onto the world stage. Long may he dance there!












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